For a long time, ESPN has willingly whored itself out to brands looking for nifty product placement slots. (A cold Coors Light, anyone?) But one of its forays into the advertorial waters is bewildering, at best. The folks behind ESPN.com have taken what has long been one of their best featuresthe SportsNation poll that shows how respondents in each US state reply to questionsand turned it into an ad for, of all things, windshield-wiper blades.
A recent question on their front page asks which NBA player, Tony Parker or Lamar Odom, could most use a Bosch spark this weekend. Not only would the question not make sense even if the brand name were replaced with "windshield wipe," but its inclusion calls to mind a certain Raptors star, which makes the whole enterprise even dumber.
An ESPN spokesman told me, "We do have (and have had) sponsorship of a limited portion of our polls, and manage those on an individual basis." He called the Bosch poll "just an individual poll execution." I'd like to stage this individual poll's execution.
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