Media | Sports

June 18, 2012

When the Yankees Didn't Always Win

Bronx Banter founder Alex Belth became a Bombers fan back when they weren't dominant, which has shaped his deep relationship with the storied team.

Patrick Burns

The New York Yankees have the most name recognition in all of baseball, maybe of all sports. The franchise's name is associated with winning, greatness, tradition, and similarly grand ideas you'll hear about on those "glory boys" specials. That reputation makes the Yankees news beat, both online and in print, a crowded affair. It's easy for good work to get lost in a sea of corporate-funded mush, and sports-radio chatter disguised as "coverage." And because of the ease of starting a blog, there are loads out there. It can take years for people to notice and care about what you have to say.

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Article by Patrick Burns

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