In 2000 Grant Farred, then of Williams College, wrote an article in the Journal of Sport and Social Issues entitled "Cool as the Other Side of the Pillow" (a phrase Farred borrowed from Stuart Scott). The piece praised ESPN generally, and SportsCenter in particular, for bringing sports, language, and intelligence together in an entirely new way, devoid of team provincialism. Seven years later, Scott, the man who coined the phrase that became the title of Farred's paper, is mired in the much-maligned "Who's Now?" contest, and ESPN has become the bane of sports bloggers everywhere.
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