What's the difference between sports coverage and sports journalism? According to Onion editor John Krewson, almost all of the public is interested in the former, very few of them care about the latter, and the sports media can't seem to tell the two apart. That's bad for sports fans, who get talking heads yelling at one another on TV instead of actual game footage, but it's good for The Onion, which has turned satirizing sports journalism into a multimedia enterprise comprising newspaper, internet, and television properties.
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