If the current online journalism world is a pizza, then Jon Bois is the rat incongruously but deftly carrying a hefty slice of it down the subway stairs. Is that because he's repurposing what was once an erudite medium for the pleasure of a baser class of reader? Or is it that he's bringing you familiar concepts in a completely novel way, and understands the power of video to get his message across? Sure. Whatever. I just wanted to make sure I got Pizza Rat in here somewhere.
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