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October 11, 2015

Meeting Madden

Neil Paine saw how the 'Madden' sausage was made. Walt Hickey became part of the sausage.

Carl Bialik

Madden NFL creates a videogame world every bit as rich, complex and thought-provoking as the league it's based on. It is powered by complex graphics, advanced computing and reams of numbers—the product of the expert judgment of its makers. Pros play the game and argue about their ratings. Gamers get to make decisions for virtual versions of some of the world's best athletes, and place them on a numerical spectrum that extends to the average Joe.

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Article by Carl Bialik

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