PR people, take note: If you're willing to dress up a cat in a silly collar adorned with a police badge, you can get practically unlimited favorable press coverage. Even if said cat didn't do anything beyond getting handed from one person to another, it doesn't matter as long as this transaction was somehow relevant to catching a criminal. The cat's a hero! Schedule a news conference! Dress the cat in the cute cop costume! Call the New York Times! The headlines practically write themselves:
Look what NYC cat dragged in: A vet ruse
AP (via Chicago Tribune)
Paw and Order
New York Post
Undercover cat nips fake veternarian
AP (via Calgary Sun)
Undercover cat helps nab bogus vet
UPI (bonus points for sticking the phrase "cat's meow" in the lead.)
Purr-fect undercover kitten helps New York cops nab accused fake veterinarian
AP (via Canada.com)
Cat drags him in
New York Daily News
For collar, Fred came in on little cat feet
CNN
And, oh yeah, the New York Times did a piece, as well:
Undercover Agent in Fur Snares a Fake Veterinarian

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