Metro, one of the Top 10 free commuter dailies in New York City, has a special section today about business school. An article about preparing for the GMAT, entitled "Countdown to test day," has exactly one quoted source, from Kaplan Test Prep. Her name, in a delicious coincidence, is Susan Kaplan. She delivers several candid, unbiased tips, like "It's such an investment to go to business school, so take the time to invest in prep."

Here are a few other well-researched tips from the hard-hitting paper:

"Kaplan points out that Kaplan prep courses include eight full-length tests in their three-month program, and sometimes include an actual test at the testing center in order to get students acclimated to the testing environment."

"At Kaplan, they guarantee a higher score so if you're not satisfied you can repeat the prep course until you are."

"Find out more about Kaplan's prep courses at www.kaplan.com."

Short-term business needs push the kind of cost-cutting that makes such lazy journalism possible. So here's a business argument against it: With this kind of coverage available for free, why would companies bother buying ads?