In this week's edition of Blurb Racket—the Gelf feature in which we take a close look at those critic blurbs that are a fixture of ads for movies, books, and more—see breakdowns of blurbs for The Dukes of Hazzard, Must Love Dogs, The Truth About the Drug Companies, and more. This week's winner of the Bogus Blurb of the Week award comes in an ad for The Aristocrats, the flick about a single, obscene joke:

A.O. Scott, New York Times: "Put down your newspaper and rush off to buy tickets."
Actual line: "'The Aristocrats' is—how shall I put it?—an essay film, a work of painstaking and penetrating scholarship, and, as such, one of the most original and rigorous pieces of criticism in any medium I have encountered in quite some time. For those of you who have not already put down your newspaper and rushed off to buy tickets (and I hereby authorize the advertising department at ThinkFilm to plaster the previous sentence wherever it likes), perhaps I should add that 'The Aristocrats' is also possibly the filthiest, vilest, most extravagantly obscene documentary ever made."
Scott jokingly invited the ad people to use his first sentence, about the essay and the scholarship. Instead they misquoted the glib beginning of the next sentence (in which Scott jokingly says that his academic first sentence would make people rush off to buy tickets) and ran the misquote in an ad in his own newspaper.

(For more on The Aristocrats, see this Gelf article.)