In this week's edition of Blurb Racket—the Gelf feature in which we take a close look at those critic blurbs that are a fixture of ads for movies—see breakdowns of blurbs for World Trade Center, Scoop, Miami Vice, and more. This week's Bogus Blurb of the Week comes in an ad for Pulse:
 Paul Antonson |
Actual line: "Pulse-pounding fun!"
Not quoted: "The thing that makes the movie so amusing, is that it is not played for laughs. …
That's the typical tease of Pulse: certain rules are seemingly established, then abandoned without a backward glance or a word of explanation. …
some rather absurd dialogue …
some typical dumb horror movie character machinations …
Even though it was for all the wrong reasons — I am sure the filmmakers are hoping the audience will be scared — I had a great time watching Pulse…
"
Changing the word "fun" to "thrills" is particularly insidious because Wilson was saying that the movie was so bad it was fun—but not at all scary.
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