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Media

August 13, 2007

Getting the Call Up

"Hello! And welcome to Boston," Ken Tremendous writes to Beantown's newest stars in the most recent issue of Sports Illustrated. "Allow me to congratulate you on the six straight championships your teams are about to win." With that, Tremendous makes the leap from anonymous writer ranting on the stripped-down media-criticism blog FireJoeMorgan.com to anonymous writer ranting in the pages of a national magazine. So how did a blogger for a niche site dedicated to ridding the world of a Sabermetricsphobic announcer end up getting the same amount of real estate in SI as Rick Reilly?

It turns out that Richard Deitsch, the media writer there, had written an article on FJM a couple years ago and recommended Tremendous to his bosses as someone who could accurately pin down the feelings of Bostonians as they welcomed Eric Gagne, Randy Moss, and Kevin Garnett to their city. (This was before Gagne gave up seven runs in four innings.)

Because FJM occasionally takes other media outlets to task besides the ones that pay a salary to Morgan, Tremendous decided to donate the money SI paid him to the Jimmy Fund "so we don't feel monetarily indebted to a potential source of material." Tremendous jokes that the fact that he got to write for SI while his friends continue to toil away at FJM has created a "post-Yoko Beatles type situation." But he thinks that the fact that the magazine deigned to include his site's URL at the end of his column will ultimately help them all. "I would imagine that we will [see an uptick in traffic]," he tells Gelf, "but that it will be gradual, over the next week to ten years."







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