Outside of fans in Detroit and St. Louis, the only people who should be truly happy about this year's World Series matchup are editors from around the country. The teams, after all, have some of the easiest mascots in the world to use as headline fodder. "Not in the Cards," AM New York declared today. "Tigers maul Athletics," The Guardian quipped a week earlier. Surely editors had to be rooting against the Metsso they wouldn't have to beat gems such as "All Mets are Off" for the next week.

How about "Detroit hopes to party like it's 1984?"

Besides for editors (or perhaps as a result of them), there's also a company that must be pretty thrilled with the Tigers: Kellogg's. That's because they reap the PR benefits every time a newspaper comes out with the witty headline/cereal logo, "They're Gr-r-reat!"

Most newspapers to use this headline (including the Knoxville News Sentinel, the Inland Valley Daily Bulletin, and the Concord Monitor) use the generally accepted three "r" format that Tony himself uses. But others eschew the standard format, including the Windsor Star (4 "r"s) and Kansas City Star (6 "r"s). Perhaps the best use, though, comes from Rick Barry (yes that Rick Barry) in the San Francisco Examiner:

Tony the Tiger says Frosted Flakes are g-r-r-r-r-r-eat, but how about those Detroit Tigers? This oft-maligned team played g-r-r-r-r-r-eat against the A's and won their first American League pennant in 22 years.

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