The business of news is, to say the very least, in transition. Matt Sollars doesn't claim to have the answers; he doesn't care to ballpark when things are going to get better; he won't even promise that we're close. He does, however, offer a surfeit of ideas. And right now, that's the only thing we have.
At the CUNY Graduate School of Journalism's New Business Models for News project, helmed by new media soothsayer Jeff Jarvis, Sollars helped develop experimental business models, exploring sustainable advertising, manipulating probable revenue streams, and heavily weighing a shift to a non-profit existence.
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