The Blurbs

March 14, 2008

'Like a Dose of Crack for Its Intended Audience'

In this week's edition of The Blurbs—the feature in which we take a close look at those critic blurbs that are a fixture of ads for movies—see breakdowns of blurbs for 'The Bank Job,' 'Horton Hears A Who,' 'College Road Trip,' and more.

David Goldenberg

The critic blurb is a staple of arts advertising. Yet if you look behind some blurbs, you'll find quotes out of context, quote whores, and other questionable ad practices. Blurb Racket exposes the truth behind critics blurbs in movie ads from the New York Times. Movie titles link to, which compiles movie reviews in a far-more honest way than do movie ads. See the inaugural Blurb Racket column for background and useful links, and find out what critics think of the racket here.

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- The Blurbs
- posted on Jul 08, 08
Jim Ross

Thank you! I've just viewed the DVD "Funny Games". The cover announced "The most terrifying movie I've ever seen" (very LARGE print) by Peter Eisenman (in extra, extra small print). Well, the movie was so tame I had to wonder how someone could put such a quote on the label. Thankfully, your site helped clarify this issue.
My question is how are they legally allowed to put such bullshit on labels?? I feel taken and saddened. At least it was only an hour of my time (I fast-forwarded through large sections of the movie).

- The Blurbs
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Article by David Goldenberg

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