September 21, 2007

Don't Quote Me, But…

Their own newspapers regularly carry ads mangling their reviews. But movie critics don't seem to mind much.

Adam Conner-Simons

Michael Phillips, a film critic for the Chicago Tribune, absolutely loved this year's Irish movie-musical Once. Consequently, he was more than happy to field a call from a movie-studio publicist who wanted to quote him for the film's ad campaign. The discussion took a turn for the absurd, however, when the publicist asked him to re-word his original statement. His response? "I said Once ‘may well be the best music film of our generation,' and that isn't strong enough for you?"

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Article by Adam Conner-Simons

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