Building the Bobby Martin Brand

Born legless, Bobby Martin made headlines as a productive high-school football player. Now that he's out of school—and out of the limelight—Martin tells Gelf how he plans to extend his 15 minutes.

Michael Gluckstadt

Open up to the back page of Sports Illustrated on any given week and you'll see the sports world in black and white. In the life of columnist Rick Reilly, there are two types of sports personalities. There are the villains who embody everything that is wrong with sports, like Yankee fans, Canadians, and the antichrist Barry Bonds, and then there are the virtuous heroes who transcend the realm of athletics with their noble actions, such as Roger Federer, Lance Armstrong, and any person who plays sports with a disability.