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April 18, 2007

Ignorance 1, Nike 0

"Thank you, ignorance." That's the first line of a full-page Nike ad on race and sports that appeared in Sunday's edition of the New York Times. (According to AdAge, the same ad will be run on several websites as well.) The ad thanks Imus—without naming him—for "unintentionally moving women's sport forward" by focusing attention on the Rutgers women's basketball team. Or, as the ad copy goes, for "making an entire nation listen to the Rutger's team story."

Yep, "Rutger's." Even my crappy spell-checker picked that one up. I think it's Imu's fault.

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