When Tiger Woods won the 1997 Masters by 12 strokes and set a course record of -18, a star was born, and modern golf changed forever. Woods was telegenic, marketable, and perhaps most important in a sport that is historically played by white people, an African-American. Golf suddenly became popular among young people and minorities. Sponsors seeking customers ages 18 to 34 clamored to sign the 21-year-old superstar. Woods's impact on golf cannot really be overstated.
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